” … A little bouncer slowly toward Bryant, he will glove it and throw to Rizzo. It’s in time! And the Chicago Cubs win The World Series!”
Pat Hughes’ call of the final out of The World Series has been replayed hundreds and hundreds of times over the last two weeks. And it is just as incredible as the first time he said it on Nov. 2.
MLB Network posted a highlight video of how the Cubs went from being knocked out of the NLCS to winning The Series and making history in a year’s time.
The Cubs embraced the target and were the best team in baseball from Opening Night throughout the season and postseason on their way to winning the seventh game of The World Series.
According to Danny Ecker, the Cubs had been working secretly with Schafer Condon Carter, the team’s ad agency, since early September “on how to immediately seize the marketing value of the greatest moment in franchise history without letting anyone outside of the team know what was going on.”
Those involved in the task gave it a code name, Project Santo. It was very important that no one knew what was going on “for fear of fans thinking the team was getting ahead of itself by shooting a World Series commercial in advance.”
Danny Ecker explained the goal was to “create a 60-second commercial that would debut within hours of the final out and, if done right, would stand for posterity as the ultimate video tribute to one of the most famous events in Chicago sports history.”
It was decided after the Cubs won the NL Central Division title that the video would be set to Eddie Vedder’s ‘All the Way.’ And by Game 7 of The World Series, 80 percent of the video was complete with, as Ecker reported, “some of the most important imagery still to be shot.”
The video was completed and posted to Facebook by 4:00am and received about 10 million views in its first 24 hours.
Two weeks ago tonight, the Cubs forced a Game 6 back in Cleveland with the 3-2 win in Game 5. The Cubs never quit and are The World Series Champions.