Cubs and Pepsi Team Up to Provide Fans with Unique Experiences at Wrigley Field
Following an extended partnership announced, fans visiting Wrigley Field will continue to enjoy Pepsi, the Official Soft Drink of the Chicago Cubs, while also having the opportunity to win unique experiences and prizes throughout the season.
Beginning in the 2016 season, Pepsi will reward fans each game with the opportunity to sit in four reserved seats in the new Pepsi Batter’s Eye, located in center field in the Budweiser Bleachers below the iconic Wrigley Field scoreboard.
Pepsi will give Cubs fans a chance to get closer to the action as well, with opportunities to participate in the operation of the manually operated scoreboard controls from the press box; presenting the lineup card and saying “play ball” before a Cubs home game; playing catch in the outfield prior to a game; and watching batting practice from the field.
In addition to providing unique fan experiences, Pepsi will present multiple promotional dates each season with giveaway items for up to the first 10,000 fans. The new Pepsi Batter’s Eye center field bleacher façade will feature Pepsi’s logo, plus rotational signage behind home plate and inside the main concourse. Pepsi will continue to support Cubs Charities fundraising events.
“We’re thrilled to continue our longstanding partnership with Pepsi,” said Allen Hermeling, Cubs senior director of corporate partnerships, in a statement. “For decades, Cubs fans have enjoyed ice cold Pepsi as part of the game experience at Wrigley Field, and both organizations are proud to see this tradition continue.”
“Pepsi loves the great sport of baseball and we are excited to show Cubs fans what we have planned this season,” said Kim McConnie, Pepsi senior director of sports marketing, in a statement “We look forward to continuing to refresh fans at Wrigley Field with our partner, the Cubs.”
Other popular PepsiCo beverages, including Mountain Dew and Sierra Mist, remain available for purchase at Wrigley Field. Gatorade continues to be the Official Sports Fuel of the Cubs, hydrating athletes on field.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com
According to Crain’s Chicago Business, Pepsi is not one of the Cubs’ Legacy Partners. Danny Ecker was unable to track down the financial terms of the contract the team signed with PepsiCo. The deal with Pepsi is believed to be for a shorter term than the Cubs’ Legacy Partners, which are 10-year agreements.
The sponsorships at Wrigley are worth “as much as 30 percent more than they were before the 2015 season” according to the report.