Deal expands Audi presence as Official Luxury Vehicle Partner of the Chicago Cubs
In an expanded deal between Audi, its Chicagoland and NW Indiana Audi Dealers and the Chicago Cubs, Audi has become the new naming rights partner for the Audi Club at Wrigley Field. The multi-year agreement furthers the Audi brand’s presence as the Official Luxury Vehicle of the Chicago Cubs.
The Audi Club, formerly the United Club, is a pre- and post-game gathering place located on the south side of Wrigley Field, just west of Gate D, at the corner of Addison Street and Sheffield Avenue. The club is open for Cubs Season Ticket Holders who have purchased a membership during each home game and will continue to offer a VIP experience while adding special German fare this season. The club offers an array of gourmet a la carte menu items, along with a delicious pre-game Chef’s Table featuring specialties from Levy Restaurants. A club membership and ticket to the game are required to enter the Audi Club.
“Audi and our dealers take pride in providing a luxury experience to our customers, so we’re pleased to extend our presence at Wrigley Field in a premier space where members and their guests can feel like VIPs,” said Andrea Santilli, Marketing Manager for Audi in the Midwest, in a statement.
The Audi Club naming rights deal expands an existing relationship with the Cubs that had included the former Audi Legends Suite and ongoing presenting partnership of the Season Ticket Holder Lounge at the team’s annual Cubs Convention.
“Our fans and Season Ticket Holders have enjoyed the premier access and experiences provided by Audi throughout our partnership,” said Senior Director of Corporate Partnerships Allen Hermeling in a statement. “We are very pleased to expand that relationship to now include the Audi Club at Wrigley Field.”
Financial terms of the deal with Audi were not released.