Last Tuesday, the Cubs and Giordano’s Pizza announced a partnership deal that made Giordano’s Pizza “the exclusive pizza partner of the team and Wrigley Field.” The new partnership was announced by Giordano’s CEO Yorgo Koutsogiorgas and Tom Ricketts. The Cubs and Giordano’s Pizza entered into a three-year contract that will expire following the 2016 season.
As part of the partnership, Giordano’s Pizza will be the only pizza served inside Wrigley Field. According to the report from Danny Ecker, Giordano’s chefs “will operate the pizza-cooking kitchen inside the Friendly Confines.” Giordano’s will “have signage in and around the ballpark and in Cubs publications,” plus Giordano’s will be the only pizza served at Cubs Park in Mesa. Giordano’s ads will be seen on the Cubs’ right field LED board and on the marquee.
The June 20 game against the Pirates will be “Giordano’s Day” at Wrigley Field. According to the report from Crain’s Chicago Business, the first 10,000 fans through the gates will receive an Ernie Banks Bobblehead with a Giordano’s logo on the base.
The weekend series against the Pirates (June 20-June 22) will culminate with one of the nine Throwback Sundays scheduled for the upcoming season. The current team will wear jerseys honoring the ’53 Cubs. Mr. Cub played in 10 games during the 1953 season before hitting .275/.326/.427 with 19 doubles and 19 home runs as a 23-year old rookie the next season.
As Danny Ecker reported, the partnership with Giordano’s Pizza “is the latest in a series of new sponsorships the team is seeking to help fill thousands of square feet of new advertising signage it has been granted under its $300 million ballpark renovation project.”
The Cubs and Giordano’s Pizza share the same ad agency in Schafer Condon Carter. And “the reach of the Giordano’s brand simply made more sense.”
The Cubs three-year partnership deal with D’Agostino’s Pizza expired after the 2013 season.